Maria N Papacosta is a Presence Coach and Researcher, Personal Branding Strategist, and Co-Founder of MSC Marketing Bureau. According to her, personal branding is a strategy and a set of tools. It is how we want to live our lives and who we want to be.
We all have a personal brand, whether we know it or not, and it is how we are perceived by those around us. The tricky part is deciding who we want to be and how we want to be perceived without falling into the trap of designing a brand that meets other people’s expectations. It is about creating a better version of ourselves and making the impact that we want to make.
The set of tools for personal branding includes media, giving interviews, writing articles, social media presence, personal websites, etc. However, the main thing is knowing who we are right now and where we want to go. It is a journey of self-awareness and setting our own personal vision.