Well, how far can an organization go without branding? How far can you as an individual go without branding?
No matter how good you are at whatever it is you’re doing, you need to stand out and be heard, otherwise your audience will most likely never get the chance to meet you.
Our mission in MSC is to help professionals stand out and make an impact. Without the right branding and positioning our mission cannot be accomplished.
Personal Branding starts with discovering your true self, your values and qualities and being held accountable for all your actions. It is not a self-promotion campaign. It’s about putting forward these qualities that define you as an individual and enhancing your overall professional image.
Personal Branding is not about effectively using the social media either. It’s about committing to yourself and the values you support and living by them every single day. The personal brand you design must come from the heart and must be supported 100% by everything you do. By defining and managing your personal brand, you need to become a role model and a trusted voice that others want to follow and be inspired from.
It is important to view your personal brand as a trademark that needs protection and continuous shaping and development. This trademark must be developed with the intention of how it can best serve others and not yourself. In order to build a strong personal brand, you need people to receive clear benefits from being associated with you.
Do you know what your personal brand is?
Hmmm… according to a Forbes survey, 70% thought they knew what their personal brand was, but only 15% were right.
Personal branding is not what you think of yourself. It’s about how others perceive you.
Designing how others perceive you is a science.