In fact, it’s almost always neglected…
Are you living your brand?
Jeff Bezos, the founder of Amazon, said: “Your brand is what other people say about you when you’re not in the room.”
To put it simply, your brand is your reputation. And your brand is only as good as the amount of effort you put in building it AND developing it.
Brand building doesn’t happen overnight. It’s a long term strategy that involves numerous elements that need to be aligned and nurtured.
One of the most common mistakes in brand building is the inability to walk the talk, which basically goes back to authenticity, honesty and self-awareness.
If you don’t start with YOU, how can you build an honest brand around you?
Your brand should be reflected in everything your customer sees and doesn’t see.
Customer loyalty is driven by customers who share the same feelings that differentiate your brand from competitors. And people have a unique ability to spot anything fake!
The branding journey starts with you – your values, your ideas and your desire to leave a legacy in this world.
So, are you living your brand?