Maria Papacosta is a marketing and communication specialist with over 20 years of business experience.
After a successful career in marketing in leading organizations, Maria established her own boutique event management firm, Happy Creations, and immediately became the exclusive representative of Speakers Associates Bureau in more than 20 countries. Having worked for over a decade with leading personalities and thought leaders, the company eventually transformed into working with world class experts in order to provide customized consulting solutions and high-end tailored made development programs.
No matter of experience or status, Maria discovered that all executives, leaders and even keynote speakers and thought leaders had one thing in common. They all needed reassurance that they performed well during a meeting, a performance, an interview or a keynote. They were all concerned about the way their message was coming across and the impact they were making.
Maria teamed with Thanassis Tzanos to create MSC Bureau in order to help professionals stand out and make an impact by nurturing their authentic leadership and building their brand voice.
Maria now works as a speaker manager with selected thought leaders and amazing speakers. She also works with senior executives, speakers and celebrities as a Presence, Inspired Leadership & Personal Branding Coach, helping them to bring forth their authentic leadership qualities and inspire their teams and audiences.
Along with her team she has achieved outstanding customer loyalty with repeat clients in Europe, USA, Africa and Asia such as Sanofi, Roche, Johnson & Johnson, Microsoft, KPMG, SAP, Pepsi, Bayer, Toyota, Deutsche Telekom, Apple, Vodafone and HSBC.
Maria holds an MSc in Strategic Marketing from Aston University, a BSc in Social Policy and Marketing from London Metropolitan University, and a Specialization degree on Inspired Leadership from Case Western Reserve University. She is a Certified Visionary Leadership Coach (OKVLC), an NLP Associate Practitioner, a certified Practitioner of the Global Leadership Assessment (GLA360 Assessment) by Marshall Goldsmith, and a TEDx Speaker & Content Curator and coach.
I was born in Athens, Greece, took my first steps in Jordan, said my first words in Germany and found myself studying at University in the UK. My multicultural background gave me many strengths such as connecting with people with ease and being comfortable with operating in constantly changing environments.
I have always been an introvert and extremely shy person. What a great combination! All my life I’ve been told that these two characteristics were weaknesses and that success would hardly come my way unless I did something about these ‘defects’.
After, 15+ years of working with the best I can now say with great confidence that a) nothing comes your way unless your strive for it and b) if you want to make an impact you need to be the best at what you do and communicate it in the most effective way.
I’ve worked with Prime Ministers and Nobel Laureates, amazing NASA scientists, Olympic athletes and some really challenging CEOs. They all worked extremely hard (and please don’t give me the nonsense that it’s not about hard, it’s all about working smart. Success equals hard work and I put a full stop there) and they all realized the power of their personal brand. To my surprise, many of these leading figures were introverts, shy and even just like me, both. They all knew that their personal brand and presence was their greatest assets and they continually invested in their development. Personal branding, Inspired Leadership and Presence are not tools. They are a journey in which you must deliver to a standard of expectations that you have designed for yourself and for those who are inspired by you. You live your everyday committing to the values you support that make up your brand. You live your brand.
You will not go very far if you try to fit in. The best you’ll manage is to copy well someone else but you’ll always be second. If you want to make an impact, you need to think different from the rest, discover your authentic style, appreciate the criticism you will receive, reach higher levels of self-awareness and ultimately make a positive impact to the world.
After so many years, I’m very fortunate to still learn from the best.
If you want to work with me send me a message on firstname.lastname@example.org and let me know if I can help in any way, or follow me on LinkedIn and Instagram to get my latest thoughts on living your brand.